Top Tips to Track Recruitment Campaigns

 


Why is it important to track your recruitment campaigns? It’s enough to know that they are bringing in candidates. No, it’s not.

It may seem like a list, but there is a reason. Recruitment marketing campaigns are designed to attract qualified candidates. What better way to verify that they are working than to track applicants?

We’ll show you how to use each metric for its intended purpose. Suppose you can find other ways to use the same numbers to track aspects of your marketing activities.

·  Source of Hire

When evaluating existing campaigns or preparing new ones, ROI and overhead costs must consider. It is important to identify the channels that send the highest quality applicants through your funnel.

Analysing the source of hire will help you identify which channels are most effective for your campaign. You can then shut down those not performing well and channel the funds to the top performers.

It is true for both digital and analogue channels. You can use all channels in your marketing campaigns, including job boards, social media platforms, and internal career listings.

The digital platforms have metrics dashboards, and if not, your automation software should. But how can you track the effectiveness of employee referrals?

Tips: There are two options for the applicant tracking system. Most likely, your ATS has a feature that allows you to track the origin of an applicant. If you have this feature, make sure it’s activated.

If not, you can give new hires a survey that asks them 5-6 questions about where they learned about the opening.


To know more, click: Top Tips to Track Recruitment Campaigns

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