What are the Types of Digital Marketing ?

 

In simple words, marketing done digitally i.e. by using online platforms is known as digital marketing. Digital marketing, which is also known as online marketing, is the promotion of brands to connect with their potential customers using digital platforms. It is the marketing done using electronic devices and is generally used to portray the image of a company or a brand online, to increase sales of a company, to increase the reach of a company, and so on. In practice, it refers to the marketing campaigns that appear on a phone, computer, tablet, or any other electronic device. It is cost-effective as compared to traditional marketing. The opportunities are many. With the correct digital marketing strategy, you can ace this field. There are several types of digital marketing which are discussed below:    

Types of Digital Marketing

1. SEO ( Search Engine Optimization) – 

It is a way of increasing the visibility of your website in organic search results and increasing traffic to your website. It includes keywords around search results, high-quality content, and building backlinks.

SEO is a way of optimizing a website to attain the highest rank in search engines.In simple words, it is all about increasing the rank of your website on search results organically.  

2. Content Marketing

It is the process of creating and distributing digital content such as blog posts, videos, ebooks, solution and technical briefs, etc. to provide information to your audience. This content is usually available for free on digital platforms. Content marketing is an essential part of SEO (Search engine optimization).  Content marketing can be tricky as well because writers need to write content that can rank high in search engines while maintaining relevance with the audience. Content marketing, if done right, can establish relationships between the audience and the brand.

3. Social Media Marketing

Social media marketing is a way of using different social media platforms to increase the reach of your products, increase your brand recognition, and also a way to reach new customers and expose your products and services to millions of people. Some facts about Social Media Marketing that are crucial for the success of your business online are:

• About 71% of customers who had a positive impact with a brand online are more likely to recommend that brand to their friends, family, and relatives.
• Facebook has over 2.9 billion active users monthly, Youtube has over 2.2 billion active users monthly and Instagram has over 1.2 billion active users.
• Facebook has over 2.9 billion active users monthly, Youtube has over 2.2 billion active users monthly and Instagram has over 1.2 billion active users.

4. Pay-Per-Click Marketing

In PPC (Pay Per Click) marketing, advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your website, rather than earning those visits organically. One of the most popular forms of PPC marketing is search engine marketing.

5. Affiliate Marketing

Affiliate marketing is the process of earning (commissioned) money every time you recommend a company’s products on your social media platforms and drive a sale. You only get paid when you drive a sale. In simple words, it is the process of recommending people’s products in return for a small commission on each sale.

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