Contextual Advertising Solution for the Cookieless Future

-

 


According to data, 66% of consumers were uncomfortable with businesses and brands tracking their browser history to serve them tailored ads. We have all encountered contextual targeting, whether we are aware of it or not, at some time in our lives. Don’t believe us? Then answer this question. Have you ever seen a ‘laptop ad’ in the Science and Technology section of a newspaper? Or a ‘jogging pants advertisement’ on a YouTube video on ‘5 jogging tips for beginners.’ If you answered yes, you are aware of contextual advertising!


What is Contextual Advertising?

Contextual advertising displays advertisements on websites based on the content of the page.

This is done by segmenting advertisements based on attributes like keywords or website themes through ad network contextual targeting. Although it was less popular for a short time due to an increase in behavioural targeting, contextual advertising is making a comeback.

The new iOS 14.5 privacy policy from Apple and Google Chrome’s restrictions on third-party cookies are driving the rise of contextual targeting.

Contextual advertising offers a solution that delivers relevant ads to the right audience while respecting their privacy and personalization preferences.

Showing ads on a page that is relevant to the content of the ad, ensures that both marketers and viewers have a consistent and effective ad experience. It is a powerful approach to reach the target audience and promote your product or service.


How does Contextual Advertising Work?

Contextual targeting in advertising uses contextual information to determine which ads to display based on the content being viewed.

Rather than focusing on the viewer, it focuses on the content. Marketers are able to deliver a more relevant message and increase the chances of getting action from their ads by understanding the content and context of the page.

The key difference between contextual targeting and other ad-targeting methods is that contextual targeting uses information about the page, while others use data from cookies.

Cookies track user behaviour and provide marketers with data about the audience, including both first-party and third-party information. Contextual data only looks at the content of the website and does not consider the user’s activity.


Keep reading at  Contextual Advertising 

Comments

Post a Comment

Popular posts from this blog

TOP RECRUITMENT COMPANIES IN INDIA

-
Image
Placement organization plays a vital role in matching potential candidates to employers. Today, the whole scenario of recruiting talented people has changed drastically as every company approaches placement agencies to hire candidates that would be valuable assets in the future. Every agency thoroughly checks the background details of candidates, interviews them, and trains them with professionals. Before going into detail about the top recruitment companies, we need to see the advantages of hiring through these organizations. Benefits For Recruiting Through Agencies:-  For the past, many year’s recruitment companies are taking the road map of agencies to hire the workforce, which has proven helpful as follow, 1. Quick hiring process 2. Meeting the purposes 3. Negotiate salary TOP RECRUITMENT COMPANIES IN INDIA 1. RANSSTAD INDIA Keeping the legacy of 28 years, the company has 57K+ temporary employees on-site and over 500K placement to date. The Ransstad is one of the best recruitme...
Read more

Best Indian Colleges For MBA

-
Image
  Every Master’s degree plays an important role in any student’s career. For pursuing a Master’s degree selection of the right college is a must. There are many best Indian colleges for MBA. These colleges will provide proper guidance and grooming which is the major need of every MBA student. Prestige Institute of Management And Research The organization has been Accredited Thrice Consecutively by NAAC with the most noteworthy Grade A++ now. The Institute is ISO 9001:2015 affirmed. In acknowledgment of its Performance and High principles in giving quality schooling, the Institute has been presented Autonomous Status by the University Grants Commission 2006, 2012, 2018 just as Devi Ahilya Vishwavidyalaya on the proposal of a powerful master board of trustees named by UGC to assess the Institute. This is a crucial achievement for the Institute. Eminence Institute of Management and Research is pleased to have set up AIC – Prestige Inspire Foundation under the aegis of Atal Innovation ...
Read more

Boost Your Brand New Site Up Google’s Ranking

-
Image
  The best way to rank any of your sites is through Google. There’s a no-brainer to that. Google is regarded as one of the most powerful tools to help you boost your site. If you have developed a brand new site, you should be aware of the effectiveness and importance of google. Google is the world’s biggest search engine which holds 88% of total searches and contains the world’s information, including webpages, images, videos, and much other information. Google SEO  is the most powerful tool to grow your website organically and the rest of other techniques include  Social Media Marketing , Email Marketing, Pay-Per-Click (PPC), and others. All sites want to rank up their sites on Google’s first page as most of the clicks come through the first page only; more than 75% of people don’t tend to go past Google’s first page. Step by Step Guide: Boost your Brand New Site up Google’s ranking To make your site grow, you should target to appear on google’s first page as more  ...
Read more