Contextual Advertising Solution for the Cookieless Future

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According to data, 66% of consumers were uncomfortable with businesses and brands tracking their browser history to serve them tailored ads. We have all encountered contextual targeting, whether we are aware of it or not, at some time in our lives. Don’t believe us? Then answer this question. Have you ever seen a ‘laptop ad’ in the Science and Technology section of a newspaper? Or a ‘jogging pants advertisement’ on a YouTube video on ‘5 jogging tips for beginners.’ If you answered yes, you are aware of contextual advertising!


What is Contextual Advertising?

Contextual advertising displays advertisements on websites based on the content of the page.

This is done by segmenting advertisements based on attributes like keywords or website themes through ad network contextual targeting. Although it was less popular for a short time due to an increase in behavioural targeting, contextual advertising is making a comeback.

The new iOS 14.5 privacy policy from Apple and Google Chrome’s restrictions on third-party cookies are driving the rise of contextual targeting.

Contextual advertising offers a solution that delivers relevant ads to the right audience while respecting their privacy and personalization preferences.

Showing ads on a page that is relevant to the content of the ad, ensures that both marketers and viewers have a consistent and effective ad experience. It is a powerful approach to reach the target audience and promote your product or service.


How does Contextual Advertising Work?

Contextual targeting in advertising uses contextual information to determine which ads to display based on the content being viewed.

Rather than focusing on the viewer, it focuses on the content. Marketers are able to deliver a more relevant message and increase the chances of getting action from their ads by understanding the content and context of the page.

The key difference between contextual targeting and other ad-targeting methods is that contextual targeting uses information about the page, while others use data from cookies.

Cookies track user behaviour and provide marketers with data about the audience, including both first-party and third-party information. Contextual data only looks at the content of the website and does not consider the user’s activity.


Keep reading at  Contextual Advertising 

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