Top Tips to Track Recruitment Campaigns

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Why is it important to track your recruitment campaigns? It’s enough to know that they are bringing in candidates. No, it’s not.

It may seem like a list, but there is a reason. Recruitment marketing campaigns are designed to attract qualified candidates. What better way to verify that they are working than to track applicants?

We’ll show you how to use each metric to its intended purpose. Suppose you can find other ways to use the same numbers to track aspects of your marketing activities.

·  Source of Hire

When evaluating existing campaigns or preparing new ones, ROI and overhead costs must consider. It is important to identify the channels that send the highest quality applicants through your funnel.

Analysing the source of hire will help you identify which channels are most effective for your campaign. You can then shut down those not performing well and channel the funds to the top performers.

It is true for both digital and analogue channels. You can use all channels in your marketing campaigns, including job boards, social media platforms, and internal career listings.

The digital platforms have metrics dashboards, and if not, your automation software should. But how can you track the effectiveness of employee referrals?

Tips: There are two options for applicant tracking system. Most likely, your ATS has a feature that allows you to track the origin of an applicant. If you have this feature, make sure it’s activated.

If not, you can give new hires a survey that asks them 5-6 questions about where they l`earned about the opening.

· Refer an Employee Currently Employed

We already talked about it. We think it’s a valuable source of quality candidates and information about the status of current employees. So we felt it deserved some more details.

It’s a great way to gauge how your employer brand is doing with current employees by tracking applicants who made it into your talent pool through a friend. Would you recommend your friend work at your company if it was miserable?

Potential candidates will seek you out to apply for a job. It is the ultimate goal of any recruitment marketing campaign. Your employer brand is being put out for all to see and then waiting for action.

You may not be paying attention to this, but you should. Your current employees are brand ambassadors and will be doing the same for your employer.

Tips: As we have already mentioned, new hires should be given a survey to get accurate information. Although it’s manual, you will get the most accurate and honest information if this is something you ask.

View more Top Tips to Track Recruitment Campaigns

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