The Ultimate Guide to Creating How-to Videos

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How-to videos aren’t just for consumer products. Businesses can benefit from how-to videos. They give you a chance to show a face behind your business, show your expertise, and provide a customer service touchpoint for your audience. This blog will give you ideas to help create your own how-to video or will help you develop a strategy for creating them.

Why Do You Need How-to Videos?

Videos are a great way to teach people how to do various things. They’re especially helpful when you want to teach something hard to explain in text. You could write a how-to article, but people tend to learn better when watching a video narrated by someone who’s doing the thing you want to learn. 

A good video doesn’t have to be expensive or time-consuming to make. You can create a how-to video using any video editor. Just follow these simple steps and have a video that you can use to teach people how to do something in no time!

Understand Your Audience

Understanding your audience and catering to their demands is one of the greatest methods to acquire a good conversion rate on your how-to video. What are your audience’s pain points? What are the potential solutions for their problems? Where do they turn to for guidance? Focus on answering these questions, and then you can create a video to match their needs. 

One of the best ways to do so is by answering “why” questions. Why are they having issues with this topic? Why is this important to them? Why is solving this problem important? If you can answer these “why” questions, you will be able to create a high-quality video that will be helpful for those watching it!

Create a Storyboard

Storyboarding is necessary because it will help you plan out your how-to video, especially if you want it to go smoothly. Before you start your how-to video, you need to make a storyboard. For those who don’t know, a storyboard is a rough layout of your how-to video that shows how your how-to goes step-by-step. 

You don’t want to start recording, only to realize you forgot to cover an important detail. Storyboarding helps you prevent that by making sure you’ve thought of everything. Creating a storyboard will feel more confident when you start recording.

Do a Few Test Shoots

It’s important to be prepared when recording a video. It will show if you don’t have the right equipment and are flustered when shooting the video. Or worse, you will do a poor job and have to do the video over and over again, wasting both time and resources. Do a few test shots before starting this video. 

You want your audience to get excited about your product! That way, you will know exactly what equipment to use and how to set it up for the best quality video. If you shoot the video well, you will be able to present your product in the best light, and you will be able to send the video to your audience as a fun, informative, easy-to-consume viewing experience.

View more The Ultimate Guide to Creating How-to Videos

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