Brand identity is one of the most important aspects of any business. It distinguishes your  business  from the competitors and helps customers identify your products and services. But creating a strong brand identity can be tricky, and many businesses and  branding companies  make common mistakes that can hurt their branding efforts. In this post, we’ll look at some of the most common branding mistakes and how to avoid them. Not Having a Clear Brand Identity Not having a defined brand identity is one of the most typical branding mistakes. Your brand identity is how you want your customers or clients to perceive your business. It includes your company name, logo, tagline, and overall look, and feel. Without a clear brand identity, your target audience won’t be able to understand what your business is about or what it has to offer. To avoid this branding mistake, you need to take the time to develop a strong brand identity. Start by brainstorming what makes your business unique and wha

  What is SEO? SEO is an abbreviation for Search engine Optimization. In simple terms, it is a method that allows sites to be easily located and rank in Google search, but also to rank on search engines, which include other search engines, such as Yahoo, Bing, and Duck Duck Go as well as others. However, Google is the top-ranking search engine. The search results on Google are considered to be normal. The rank of a website will be directly related to the number of people who visit it. If the site is well-ranked is more likely the site gets more visitors. A higher rank is a sign of more revenue for businesses. Why is it important to be found on Google search? As mentioned above, It’s not just Google Search but any search engine must show your website’s address in the results for the search which is the main objective of  SEO . This is due to the current technological advancements all things are online, even companies. The websites of the past were primarily for informational reasons, bu

  Digital  marketing  internships are short-term positions  in the marketing department of a company or digital  agency,  and  internships help develop and implement  digital marketing campaigns. On a large marketing team, internships have the opportunity to network and interact with experienced digital marketers to learn about the inside and outside of the industry. Whether you’re doing an internship at a digital agency or a client-side internship, there are many benefits to starting a  digital marketing internship and  Opportunities for Freshers .   What are an Internship and its importance? An  internship  is basically a short work experience that provides a  “real  work  environment”  related to your career and  work. This  is a  type  of training that a person  (called  an intern)  receives  before  getting into  the actual  work.   This  is beneficial for  both internships  and recruiting  organizations.  Interns  gain hands-on  experience and skills by working  in an organizatio

  Facebook as a platform is marketing gold for marketers. It provides a variety of features that helps the user to display variation of content. Facebook provides many marketing tools like Facebook Ads. But Facebook Ads might not be an economical option hence businesses are now opting to   embed Facebook widget on Wix   website. So, if you still haven’t heard about the benefits of this fantastic marketing strategy or are dicey about opting for it. Then this article is just for you. Here we have listed some of the significant benefits of this strategy. What is Facebook Widget Starting from the basics, let’s begin by explaining the Facebook widget. The Facebook widget works like an operational block on the website, helping in showcasing Facebook feeds in style. Various tools such as   social media   aggregators provide a dedicated Facebook widget that you can embed on your website by following some steps. You can use social media aggregators to collect the content from Facebook by using

  Burgeoning relations between global communities and the post-covid world situation have necessitated the employment of hybrid modes of communication and interconnection. A hybrid event platform combines virtual and in-person events through the Internet and physical interactions respectively. Hybrid events amalgamate in-person interactions with a virtual component hence providing audiences from different parts of the world with the opportunity to connect. Engagement is essential to the success of any hybrid event. Hence, events like trade shows, conferences, and global town halls are best held in a hybrid model. Selection of the most suitable  hybrid conference platform  is essential to conducting a successful event. Meticulous planning and organization are vital requisites to providing audiences with a rich experience. Several considerations, however, must be kept in mind for ensuring the organization of a thriving hybrid event- Everything A Hybrid Event Is And Everything It Is Not!

  The best way to rank any of your sites is through Google. There’s a no-brainer to that. Google is regarded as one of the most powerful tools to help you boost your site. If you have developed a brand new site, you should be aware of the effectiveness and importance of google. Google is the world’s biggest search engine which holds 88% of total searches and contains the world’s information, including webpages, images, videos, and much other information. Google SEO  is the most powerful tool to grow your website organically and the rest of other techniques include  Social Media Marketing , Email Marketing, Pay-Per-Click (PPC), and others. All sites want to rank up their sites on Google’s first page as most of the clicks come through the first page only; more than 75% of people don’t tend to go past Google’s first page. Step by Step Guide: Boost your Brand New Site up Google’s ranking To make your site grow, you should target to appear on google’s first page as more  traffic  means more

  Introduction: It’s 2022, and there’s no point denying the importance of social media in the diverse world of  digital marketing . Gone are the days when you could just post a few brand or service-related posts, telling people your brand is present on social media. Today, you have to post, engage, collaborate, and do a hundred other things for using social media effectively. Thus, the power and relevance of social media networking sites are at a peak now. As a brand, if you are not utilizing it, then you are missing out on a huge opportunity – and not just as a brand losing out on PR platforms, but as a business losing out on money-making opportunities. Let’s examine the importance of social media in digital marketing in some detail. Then, keep reading to find out more on the same. Importance Of Social Media In Digital Marketing: As mentioned above, social media plays an essential role in digital marketing. But you must be wondering how social networking sites are relevant in the digi